Norrmalms Kartongfabrik - The art of creating a Pete & Harry box

We are proud to have developed our packaging designs with Norrmalms Kartongfabrik, centrally located at Odenplan, Stockholm. Every part of the process involves some hand made elements. We followed one of the owners, J.P., around his factory, where he explained just how much work goes into each Pete & Harry box.


Each box is imprinted in this machine that ads gold foil to the Pete & Harry logotype.

Fredrik trying his hand at one of the almost century old machines.

The old cutting station, that has been switched for a "modern" machine from mid 1900's.

A machine that cuts each of the folds, that make it possible to fold the boxes in a perfectly symmetrical fashion.

Et voíla!